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26-11-2019
Business

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If a firm is considering entering a country where incumbents exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and culture, what would be the preferable mode of entry?

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amirmeeka amirmeeka

28-11-2019

Answer:

Greenfield venture.

Explanation:

Greenfield venture is basically a form of strategy for market entry of a new whole owned subsidiary in a complete new country.

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