Some emotional ads may be successful though they do not discuss the products' features.
Which of the following is the reason for this?
a. People use their cognitive intelligence when making decisions.
b. Such ads create a positive affect with the viewers.
c. People buy products only when they are emotionally attached to it.
d. Such ads create cognitive dissonance to perplex people.
Explanation: Emotional factors move people more than product values themselves, so mainly marketing companies are increasingly investing in emotional use of emotional people as a form of profit.
