Question

Personal selling can be more effective than advertising in complex selling situations because it is​ ______________________________. A. designed to reach large groups of consumers B. nonpersonal C. interpersonal D. only used for​ face-to-face customer interactions E. less engaging than advertising

Answer 1

The correct answer would be option C, Interpersonal.

Personal selling can be more effective than advertising in complex selling situations because it is Interpersonal.

Explanation:

Personal selling is a Marketing Strategy in which a sales representative meets a potential customer. This meeting is for the purpose of transacting a sale.

In personal selling, Interpersonal relationships play a vital role. Interpersonal basically means the relationships with people. So if relationship of a sales representative is good with the people, he is likely to do more sales due to his interpersonal skills. He will be able to influence his known people more effectively and are pretty good chances of completing the sale on his own.

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