Answer:
customer relationship management helps Foster good customer relationships
Explanation:
Customer relationship management CRM aims at improving profitability by developing better relations with customers. In this strategy, the business puts the customer at the center of all its activities. CRM is guided by the philosophy of 'putting the customer first. '
CRM uses technology to gather information from all departments to give an overview of each customer. The technology helps a business understands the needs and behaviors of its customers to create better relations. The CRM application enables customer-facing employees like customer service, sales, and marketing to make quick and quality decisions while in contact with clients.
CRM is not about the software application only. It is a strategy to grow a business by acquiring new customers and retaining the old ones through improved customer management.
