Josephine was assigned by her company to survey customers at a super mart. She invited shoppers to answer some survey questions. She showed them some of her company’s products and asked them if they knew about the brand of the products. What kind of survey question was Josephine asking the shoppers? Josephine was asking the shoppers survey questions based on ____________ .

Brand awareness is important in marketing research as it allows business to have an insight of the consumers perception of a given product. The main idea behind brand awareness is to know what is the brand share in the mind of the consumers as all business desire to have a strong top of mind of their products.

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letmeanswer letmeanswer · Answer 2 · 2019-11-29T11:36:38+01:00

Josephine was asking the shoppers to survey based on BRAND RECOGNITION.

Explanation:

One of the two brand awareness elements is brand recognition. Brand recall is the other part. The willingness of a customer to identify a product over other products is exactly what it looks like brand recognition It ensures that customers are able to identify their goods with their characteristics and design elements.

Elements such as shape, color, diagrams and graphs provide design elements.

Many companies analyze the data in study groups in order to measure brand recognition and the efficiency of promotional campaigns. Assisted as well as unassisted recall tests can be used. Brand recognition will lead to higher sales with similar products, albeit with the same quality for both brands.