The headline of a General Motors advertisement in a Reader’s Digest magazine read, "I believe these kids will make great engineers. Now I’ve got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the community, the more society will get out of the community. This advertisement is an example of a(n) _______.
A) competitive institutional advertisement.B) competitive product advertisement.C) publicity announcement.D) advocacy institutional advertisement.E) pioneering institutional advertisement.
is a public comunication that attempts influence public opinion on specific political, economic, or social issues. Is more prevalent in non-profit world.
