Question

____________ strategies make sense as an entry strategy when a firm with valuable technical know-how, an appealing brand, or a unique patented product has neither the internal organizational capability nor the resources to enter foreign markets.
A. Cross-production.
B. Licensing.
C. Foreign subsidiary.
D. Franchising.
E. Greenfield.

Answer 1

Answer: B

Explanation:

Business can be grown by licensing patents, trademarks, copyrights, designs, and other intellectual property to others. Licensing lets you instantly have the existing production, distribution and marketing systems that other companies may have spent decades building.As a pay back, you get a percentage of the revenue from products or services sold under your license.