Question

A marketing manager must be able to put a market segmentation plan into effect. This means being ableto form market segments and then __________ without encountering excessive costs.A. eliminate potential non-buyersB. identify segmentation variablesC. select the market segment(s) to targetD. redirect their purchase behaviorsE. ignore any and all similarities.

Answer 1

Answer: Option C

                           

Explanation: In simple words, market segmentation refers to the process in which an organisation divides one broad market into different small segments on the basis of their common needs and preferences.

Market segmentation helps an organisation in their marking activities by promoting their product in different markets as per the choice of the costumers in that market.