Answer:
c. Demographic segmentation
Explanation:
Market segmentation is when a business places its customers in groups based on certain traits the customers possess.
Types of market segmentation:
a. Demographic segmentation - Demographic segmentation is when a business places it's customers in groups based on age, gender, occupation etc
b. Psychographic segmentation - it is when a business places its customers in groups based on personality, opinions, interests etc
c. Benefit segmentation - it is when a business places it's customers in groups based on the benefits the customers derive from the use of the firm's product.
d. Geographic segmentation - it is when a business places its customers in groups based on their geographical location.
