Answer: (B) Ethics
Explanation:
The ethics standard is one of the principle which follow the proper moral values in an organization for the communication such as good behavior, trust and kindness.
These ethical standard are basically developed by the organization founders which set the moral values and it also helps us to framework our values for the process of decisions making.
The ethical standard is the behavior of not breaking the business law which is adhere to the given moral behavior.
Therefore, Option (B) is correct.