Question

A big advantage of related diversification is that it.a.offers ways for a firm to realize 1 + 1 = 3 benefits because the value chains of the different businesses present competitively valuable cross-business relationships.b.is less capital intensive and usually more profitable than unrelated diversification.c.involves diversifying into industries having the same kinds of key success factors.d.is less risky than either vertical integration or unrelated diversification due to lower capital requirements.e.passes the industry attractiveness test and thus offers the best route to 2 + 2 = 4 benefits.

Answer 1

Answer:

A. Offers ways for a firm to realize 1+1 = 3 benefits because the value chains of the different businesses present competitively valuable cross-busniess relationships.

Is a process that take place when a business expands its activities into product lines that are similar to those it currently offers.