Answer:
Why the regulation could lead to lower price is because of the visible pricing competition
Explanation:
This is the process whereby competitors who are in the sale of similar products go online or over the internet to perform a research on current prices of other competitors with the intention of discounting the price of their own product, thus, gaining more customer and sales.
In summary, displaying the price of product online improve competition and merchant aim to retain more customer.
Answer
Why the regulation could leas to a higher price is because is creates a monopolistic environment for a particular product.
Explanation
In this case, since the price of the product are visible online, the competition become high and the price of competitors are constantly reviewed downward. However, due to the downward review of price, the demand will become high which will in-turn lead to scarcity of product therefore making it expensive