Question

Hilde’s company wants to develop an understanding of the demographics of people purchasing its new product. The company wants to target its marketing at this demographic of people. The marketing department has used a database management system to identify the characteristics of buyers. Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

1. data mining
2. data brainstorming
3. data warehousing
4. data consolidation
5. data marting

Answer 1

Answer: (1) Data mining

Explanation:

The data mining is used for analyses the correlation between the large of of data in the database management system (DBMS).

 The main purpose of data mining is that it is used in database for the knowledge discovery and this technique also improve the relationship with the customers by reducing the various types of risks in the database system.

 According to the question, the data mining is one of the demographic group which is used in the marketing. The main role of the data mining is that it collect some useful information from the huge amount of database.

Therefore, Option (1) is correct.