Question

Brad notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Brad is utilizing which of the following techniques? micro-merchandising cross-merchandising scrambled merchandising demand-driven merchandising supply-driven merchandising

Answer 1

Answer: Micro merchandising

Explanation:

Micro merchandising is a form of merchandising in which a business owner allocates spaces on the shop's shelve according to frequency of patronage of particular product, giving more space to regularly bought goods and less space to less frequently bought goods.

Brad the shop owner applies micro-merchandising in his shop's shelve arrangement, to draw more attention to the frequently bought snacks.