Question

Diffusion Research Company specializes in conducting market research for various firms. When it receives a new research proposal, its management first estimates the cost of conducting the research and delivering the final research report. The management then attempts to reduce the costs through efficient operations. In this scenario, Diffusion Research Company has a _____ pricing objective.
a. status quo
b. market share maximization
c. sales maximization
d. ​profit-oriented

Answer 1

Answer:

d. ​profit-oriented

Explanation:

Based on the information being provided it seems that Diffusion Research Company has a profit-oriented pricing objective. This refers to a pricing approach whose main focus is maximizing profits. This is done by by adjusting prices based on costs of the products sold or pricing a product competitively in order to increase the amount of sales and thus maximize profits.