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Gourmet Pets hopes to use its special packaging and extensive advertising to create a perception in the minds of consumers that Prime Cuts is a superior product, even though the actual quality of meat used in the product is virtually no different from competing brands. The company is attempting to develop:

Respuesta :

Answer:

product differentiation

Explanation:

Martebi

There are different kinds of products. The company is attempting to develop product differentiation

Product differentiation is known to be what makes a company's product or service unique to one's target audience.

It's helps one to distinguish what one sell from what your competitors do, and as such boast brand loyalty, sales, and growth.

there are three main steps of product differentiation. They are;

  • Horizontal differentiation
  • Vertical differentiation
  • Mixed differentiation

Through the use of product differentiation, Gourmet Pets can distinguish their product or service from others.

Learn more about product differentiation from

https://brainly.com/question/8107956

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