Question

Dunkin Donuts maintains its own retail establishments where customers can come in and purchase its products. In​ addition, Dunkin Donuts has two strategic​ partnerships, Home Depot and Stop​ & Shop Grocery​ Stores, where they have separate coffee shops. If Dunkin Donuts shops could also be found at almost any local grocery stores as well as convenience​ stores, the company would have​ ________ distribution.

Answer 1

Answer:

Intensive

Explanation:

Such type of distribution is known as intensive distribution.  If Dunkin donuts sell their products on every store, it means they have maintained a marketing strategy in which they have allowed every potential distributor to sell and stock their product and services. Intensive distribution is one technique that help companies to increase their sales and it reduces operational cost. For example, soft drinks are available in every grocery shop because soft drink companies are using intensive distribution marketing strategy.