Question

Pyoiunalek's, a restaurant chain, markets and endorses its businesses in other countries by offering buyers the rights to launch and operate the restaurant in that country. It lends financial and marketing assistance to the buyers. In this scenario, Pyoiunalek's is employing the strategy of _____ to reach global markets.

Answer 1

Answer:

Foreign franchising

Explanation:

Franchising is an alternative way to gain capital and to expand business domestically and internationally. The essential explanation most business visionaries go to franchising is that it enables them to extend without the danger of debt or equity. Foreign franchising is a method to move business globally by giving licence to a third party to run and establish the market in some other country with the same brand name.