Question

Zee TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. Zee TV uses to promote its television programs.
a) intrapersonal communication
b) interpersonal communication
c) intergroup communication
d) mass communication

Answer 1

Answer: mass communication

 

Explanation: As the name suggests, mass communication refers to the process in which one entity transfers the information to a wide range of people usually by using any kind of electronic medium or such.

In the given case, Zee tv is commercial network and communicate with a number of people regarding a lot of topics related to their network.

Hence we can conclude that the correct option is D.