The given example is a demonstration of demographic segmentation.
Explanation:
Customer segmentation, also called market segmentation, refers to the process of dividing a customer base into groups of people who possess the same traits that are relevant to marketing, such as age, gender, interests, spending habits, etc. There are four main types of customer segmentation:
Based on the given information, we can conclude that a retired NBA basketball star running a summer training camp for high school athletes looking to win college scholarships is an example of demographic segmentation, as the customers belong to a certain age group (high school students).
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