Question

Stone Restaurant, a five-star restaurant, changes its centerpiece such as candles, vases every day. The waiters also creatively fold the napkins and place them on the tables at the end of each course. In this scenario, which of the following promotion strategies is adopted by Stone Restaurant?

Answer 1

Answer:

Stressing tangible cues

Explanation:

In promotion strategies, stressing tangible cues refers to using physical object so the customers could associate that object with the products/services provided by the company.

In the example above, Stone restaurant use candles, beautiful new vases, and clean/tidy napkins to associate the service they give with pleasant emotions. They use these tangible objects to arouse customer's sense and make them believe that whenever they visit that restaurant, they will always be greeted with that exact pleasant emotion.