Question

Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use a __________ advertising schedule.

a. flighting
b. purposeful
c. pulsing
d. penetrating
e. continuous

Answer 1

Answer:

(C) Gypsy will probably use a pulsing advertising schedule.

Explanation:

A pulsing schedule occurs when a gauge of advertising is expanded during specific periods—bodes well because of the regularity of Gypsy's the same old thing. She is continuously open and would not have any desire to quit publicizing, largely, yet might want to coordinate her promoting consumptions to the business design she watches.

A pulsing schedule joins the fighting and ceaseless booking by utilizing a low publicizing level lasting through the year and substantial promoting during pinnacle selling periods. Item classes that are sold all year; however, experience a flood in deals at irregular periods are great contenders for pulsing.