Question

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before P&G could.
a. commercialization
b. business analysis
c. idea generation
d. screening
e. product concept development

Answer 1

Answer:

The correct option is A

Explanation:

As P&G introduced their new product in the small geographic area and the General foods, is a competitor got aware of the same, so they also rushed to introduce their product and could able to succeed in the same. They enter into a stage of Commercialization, which is a process of introducing a new product into the market.