Question

Gillian is thinking about starting a firm in the pharmaceutical industry. To get a full appreciation of the competitive nature of the industry, and how she might position her products, Gillian has spent considerable time looking at industry-related publications, Census Bureau data, and analyst forecasts. Gillian is conducting ________ research.

Answer 1

Answer: Secondary research

Explanation: Secondary research is research method that is based on the already existing research done by someone else. This source material that is used for secondary research is gained from the primary source of information in the form of papers, theories, data, etc.

The case mentioned in the question about Gillian doing a research related with the pharmaceutical industry. For research , Gillian is using data, forecast and other sort of publication which are the source of information collected by someone else and he is using it for his research.