Question

A(n) _____ strategy is most likely to be used when a product is regarded as a generic good and therefore does not have to be sold based on name brand or support service. administrative coordination quality imperative economic imperative political imperative

Answer 1

Answer:

Economic imperative strategy.

Explanation:

An economic imperative strategy is most likely to be used when a product is regarded as a generic good and therefore does not have to be sold based on name brand or support service. This strategy is a worldwide strategy based on cost leadership and differentiation. As the product is a generic it does not need to be sold based on name brand.