When predicting or explaining a new rate of adoption and diffusion of a new product, relative advantage refers to the degree to which that product is ______.
a. available to be tried on a limited basis
b. free of difficulty relating to its usage
c. perceived as superior to existing substitutes
d. consistent with existing values
When a newer product is said to be adopted at an expanding rate and gets diffused to an innovative product that has a relative advantage its referred to as the better at satisfying customer needs and wants, the product supersedes the others and has a greater opportunity cost.
Hence the rate of prediction and adoption will be greater for a nwere product with a higher relative advantage.
