Question

A​ well-established automobile dealership just hired you as an intern in the back office. Since you​ started, you have discovered that the company is losing market share. In a management​ meeting, the talk is focused on what has worked in the past. During a lull in the​ conversation, the owner of the company asks for your opinion. Your BEST input would be a suggestion to create​ a(n) _______.

Answer 1

Answer: marketing plan

                             

Explanation:  In simple words, marketing plan refers to a document under which the managers establishes the marketing objectives and activities to be performed in the coming year.

In the given case, the automobile company is loosing its market share and is trying to rephrase the actions that worked in the past.

Hence a marketing plan should be established by taking the oast events into consideration. Such plan should focus on making a strong customer base.