Question

Kroger decided to introduce a new product that appeals to Hispanic consumers. While the product is highly successful among Hispanic consumers, other ethnic groups seem to like the product as well. For this product, Hispanic consumers comprise Kroger's _______.

Answer 1

Answer:

For this product, Hispanic consumers comprise Kroger´s target.

Explanation:

The target market is a notion that is used in the field of marketing and advertising. It is the group of people to whom a brand, product or campaign is mainly directed. For Kroger, the target market for their new product are Hispanics. If other ethnic groups also like the new product offered by Kroger, it is because it is very possible that they share social and consumption characteristics with the Hispanic group.