A spokesperson for a local charity is on television asking the public to make donations for citizens whose homes were destroyed by recent flooding. Accompanying this appeal are pictures of families trying to salvage their belongings, people sitting on top of their homes, and others being rescued in boats.

What is the MAIN reason that the spokesperson included the pictures?
A) to appeal to the emotions of the viewers
B) to show why flood insurance is important
C) to praise the rescue volunteers for their bravery
D) to advise viewers to be better prepared for disasters

This is the most likely answer, because if you want somebody to donate to a charity, pictures show the suffering they are going through better than words. Often, when people see others suffering, they are compelled to donate to help them out as they are shown something that could happen to them, which plays on their emotions.

You can see this done a lot in real life for charity adverts, like Save the Children, RSPCA etc.