Answer:
Differentiation of products throughout the industry.
Explanation:
The three generic strategies proposed by Michael Porter are: global leadership in costs, differentiation and focus or concentration, through them a company can face the five forces that shape competition in a sector and achieve a sustainable competitive advantage that allows it beat rival firms.
In the differentiation strategy, the company must produce exclusive services / products that are thus perceived by consumers, who are willing to pay more to have it.
