Question

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in
A. dual adaptation.
B. a joint venture.
C. direct exporting.
D. indirect exporting.
E. franchising.

Answer 1

Answer:

The answer is: E) franchising.

Explanation:

Franchising is a type of business where a franchisor (owner of the franchise) that produces goods or services, expands his business activities through franchisees, which are affiliated local dealers or operators. Franchises are very common specially in the food industry (McDonald's, Burger King, Subway, Pizza Hut, etc.) but are also growing in other types of businesses (ReMax, 7 Eleven, UPS Store, etc.).