Starbucks uses different kinds of coffee, dairy and non-dairy alternatives, flavor shots, and temperature levels to create a diverse array of options for customers. It uses a machine called a Clover, which allows baristas to customize brew times down to the second, specify how much exposure the water has to the coffee grounds, and dial in a precise temperature. Starbucks is well-geared toward ______.

Mass personalization is a strategy that companies use to modify and amplify the amount of goods and services they offer to meet the needs of customers. In Starbucks we can clearly see this strategy as it offers personalized products such as different types of coffees, flavors, temperatures and products to meet customer needs but is also a kind of mass customization as it applies to all Starbucks units and allows the customer to customize the product but maintain the approximate price as a mass-produced product.

WeAreHelping WeAreHelping · Answer 2 · 2019-12-08T16:44:05+01:00

Mass customization

Further explanation

Starbucks Corporation is a coffee company and global coffee shop network from the United States headquartered in Seattle, Washington. Starbucks is the largest coffee shop company in the world, with 20,336 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 326 in Indonesia.

Kevin Knox in charge of handling coffee quality at Starbucks from 1987 to 1993 wrote on his 2010 blog about how George Howell, a coffee veteran and founder of the Cup of Excellence, was shocked by the dark roasted beans that Starbucks sold in 1990.

Mass customization is the ability to offer products or services that are individually tailored using the same production resources as mass production.

Mass Customization can adjust products quickly for individual customers and for niche markets, production efficiency from mass production and faster production times.

According to Gilmor and Joseph (1997), there are 4 (four) approaches to customization, namely:

Collaborative Customizers, which is an approach where customers/individuals have a dialogue
Adaptive customizers, manufacturers offer standard products, but can still be adjusted.
Cosmetic customizer, which presents different standard products for different customers.
Transparent Customizer provides customers with unique products/services without letting them know explicitly that products and services have been adjusted for them.

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Starbucks company https://brainly.com/question/13565385

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Details

Class: High School

Subject: Business

Keywords: Starbucks, company, mass-customization