In an effort to make better and more efficient purchase decisions, the Ford Motor Company forms loosely organized groups of people who work together on purchase decisions. The people included in these groups change depending on the purchase situation and may include key personnel from various departments, including research and development, finance, marketing, shipping, and sales. Such a loosely organized group of people within an organization who are involved in the purchase decision is correctly called an organizational:

Respuesta :

Answer:

Organizational Buying Center

Explanation:

The Buying Center is a part of the informal organization and involve a bunch of people who have varying influence on the B2B buy decision.

[...] Since the buying center is a concept from the informal organization, it appears as an elephant in the room among groups of B2B marketers, groups of Supply Chain managers and even mixed groups of Buying/Selling managers. Everybody knows about the Buying Center but  there is really no document that lists the members (being informal) . Thus the discussion rarely achieves focus and output about what the Buying/Selling managers can do to address the mostly legitimate concerns  of the members of the Buying Center."

Reference: StratoServe. “Understanding the Buying Center Can Help B2B Marketers and Supply Chain for Innovation.” StratoServe, 2019

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