Answer:
influence it's audience
Explanation:
Based on the information provided within the question it can be said that the primary web goal of "HuffPost" is to influence it's audience. This can be said because their main content are news, blogs, entertainment, and commentaries, which all are used by companies and websites in order to inform and entertain their visitors. These are aspects of influencing, therefore we can say that they are influencing their audience.
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