Question

Kay & Maggie's, a chain of beauty salons, has its outlets in all the malls in the city. It is conducting a survey to find out how satisfied its customers are with the service provided at all its outlets. In all the city malls, a mall interviewer intercepts the customers who exit the salon and directs them to nearby computers. The customers type the answers to the questions displayed on the computer screen. This is an example of _____.
a. computer-assisted personal interviewingb. a focus groupc. an executive interviewd. computer-assisted self-interviewing

Answer 1

Answer: Computer assisted self interviewing

Explanation: In simple words, it refers to the interviewing method under which the respondent answers to the question through and to an electronic medium. This reduces the possibility of manipulation.

In the given case, the customers of the mall are answering to the computer screen.

Hence from the above we can conclude that the correct option is A.