Question

Johnson Publishing Company, the world’s largest African American-owned publishing company and home of Ebony magazine, has forged an alliance with Dan River, Inc. to create luxury bed and bath products for the newly developed Ebony Home brand. This brand will use the strong relationship the publisher has with the African American market to sell the brand. What form of demographic segmentation will be used to market the Ebony Home brand?
a. geographic
b. income
c. Ethnic
d. benefit
e. lifestyle

Answer 1

Answer: Option (C)

Explanation:

From the given case/scenario, we can state that Johnson Publication Company will use the ethnic form of demographic segmentation in order to market the brand. Demographic segmentation is referred to as or known as market segmentation in accordance to race, age,  gender, religion,  ethnicity, income, family size, and also education. Demographics tends to be segmented into few markets in order to help a company target the consumers much more accurately.