Respuesta :
Answer:
c. participant observation
Explanation:
Participant observation -
It is the observation method , in which data is collected by using ethnography and qualitative research .
This method is used in many field like the sociology , social psychology , human geography , communication studies , European ethnology , cultural anthropology .
The main focus of this method , is to achieve a intimate and close familiarity .
hence , from the question information , Matthew is employing the c. participant observation .
Answer:
c. participant observation
Explanation:
Participant observation: This is one of the qualitative research method, in which the researcher becomes part of the study group. In this method, the researcher is engaged in the activities apart from being part of the group.
In the participant observation method, there is a high chance of the results to get biased, because the researcher is included in the study group and would watch things according to his perception.
Example: Pearson's research.