1. Which of the following best describes primary data?

a. collected for the specific purpose at hand

b. original information

c. first-time information

d. fresh and perhaps more reliable than secondary data

e.all of the above

--------------------------------------------------------------------------------------------------------------------------

2. Maslow's hierarchy of human needs extends from the most pressing to the least pressing. These five needs do NOT include ________.

a. physiological needs

b. safety needs

c. evaluative needs

d. self-actualization

e. social needs

--------------------------------------------------------------------------------------------------------------------------

3. Current marketing challenges include the following EXCEPT

a. market segmentation

b. higher ethical standards

c. globalization

d. digitalization

e. socially responsible marketing

--------------------------------------------------------------------------------------------------------------------------

4. According to the Boston Consulting Group's (BCG's) approach of selecting business units, a cash cow has

a. high growth/high market share

b. high growth/low market share

c. low growth/high market share

d. low growth/low market share

--------------------------------------------------------------------------------------------------------------------------

5. Which of the following is NOT a microenvironmental influences on a company?

a. publics

b. suppliers

c. research and development

d. family composition

e. resellers

The primary data are those that are held directly; The person in question collects them for investigation. In the case of secondary data, correspond to information that was produced by others (researchers, institutions, etc.).

The maslow pyramid includes: self-realization, recognition, affiliation, safety and physiology.

Answer Link