Answer:
Customers
Explanation:
According to my research on Economics, I can say that based on the information provided within the question in this hypothetical situation, Customers are acting as an external force for change. These external forces refers to any factor outside a certain business or organization that will affect the business in one way or another, either for good or bad. In this scenario the customers not shopping at the store is an external force that is negatively affecting sales for the business.
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