Answer:
public relations
Explanation:
Based on the information provided within the question it seems that Lenora's efforts represent the firm's public relations. This is the process that a company undergoes to form or maintain a good relationship between a company or the public by managing the flow of information that between both the public and the company themselves. This is what Lenora is doing by sending the message to the local radio station for it to be relayed to the public.
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