Question

Ron sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see whether they are using his tools for other tasks or have modified the tools for some other purpose. These customers are __________, who can provide ideas for new and improved products.a. lead usersb. market testersc. concept testersd. reverse engineerse. early adopters

Answer 1

Answer:

a. lead users

Explanation:

Lead users -

The term lead users was coined by  Eric von Hippel .

And it is defined as , the user of a product or commodity or service , which is still not publicly available and these users innovate or modify according to their convenience .

Same is the case with data given in the question , the customers are the Lead users , who give new innovative ideas to improve or modify the product .