Question

Zinta Co. has launched a new laptop computer with a bigger monitor and big lettered keyboard. The company uses this model to target senior communities and provides discounts. The company targets thirteen cities in the United States with high populations of seniors. This scenario exemplifies which type of market segmentation?

Answer 1

Answer: Geo-demographic segmentation

Explanation:

Geo-demographic segmentation is referred to as a range or level of methods and techniques that are utilized in order to characterize and classify localities or neighborhoods based on perspective or principal that the residents or tenants living closer to each other or within the same proximity are more likely to have similar socio-economic, demographic, and other lifestyle characteristics.