Question

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of _________________.

a) Nonverbal communications
b) Natural resources
c) Economic conditions
d) Exchange rates
e) All of the above

Answer 1

Answer:

The correct answer is a) Nonverbal communications.

Explanation:

Nonverbal communication is a communication process in which there is a sending and receiving of messages without words, that is, by means of signs, gestures and signs. It has no syntactic structure, so it is not possible to analyze sequences of hierarchical constituents. The messages can be communicated through kinesics (gestures, body language, posture, facial expression, eye contact, etc.) the language; the proxémica and the chronémica.