Question

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior?

Answer 1

Answer: Temporal perspective

Explanation:

There are five dimensions of situational influence: physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The temporal perspective refers to the effect time has over consumer habits. Usually, limited purchase time makes purchases grow quickly as a consequence of the time pressures perceived by consumers.