Question

Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. These types of marketing activities would most likely be categorized as an organization's _____.

Answer 1

Answer:

strategic initiatives

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question these activities would most likely be categorized as an organizations strategic initiatives. This term refers to the means through which a vision is translated into practice. Which in this situation the vision/goal is to increase the firms value and they are doing this by donating to various causes in an attempt to become more socially accepted.

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