Question

Many teenagers, both male and female, have clothes they purchased in the past that they would not be caught dead in today. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel
a. postpurchase cognitive dissonance.
b. need recognition.
c. physiological risk.
d. psychological risk.
e. cognitive bias.

Answer 1

Answer:

a. post-purchase cognitive dissonance.        

Explanation:

Cognitive dissonance: It occurs as a consequence of an inconsistency between a consumer's decision and consumer's prior appraisal.

Post Purchase Cognitive Dissonance: This is the expression we give to the state of agitation which is there in the customer's mind after purchasing a product or service.

Example: After buying a car someone thinks they paid too much for it.