Question

There are seven stages of the new-product development process. After screening and evaluation is stage 4, the __________ stage.

a) tactic generation
b) creative direction
c) business analysis
d) new-product strategy development
e) market testing

Answer 1

Answer:

The answer is: C) Business analysis

Explanation:

In this stage the projected sales, costs and profits are reviewed. If they comply with the organization´s goals and objectives, then the process advances to the next step.

Every stage in this process is important, but you must remember the ultimate goal of a business is to maximize its profit. So no matter how extremely good a product is, if the business can not make a profit, it is useless.