Question

Which of the following statements about segmenting is accurate? Multiple Choice It is the process of positioning a product in the customer’s mind. It usually results in firms aiming at heterogeneous and less profitable markets. It assumes that each individual should be treated as a separate target market. It tries to aggregate individuals who have similar needs and characteristics. It is essentially a disaggregating, or "break it down," process.

Answer 1

Answer:

It tries to aggregate individuals who have similar needs and characteristics.

Explanation:

Segmentation entails dividing a large market of potential customers into smaller and clearly identified groups based on different characteristics. Customers may be divided based on geographical location, demographic characteristics, behavioral traits etc. Segmenting enables businesses to create marketing campaigns that target specific customer groups.