Question

The CEO or Trad Marketing Inc. was told by an intern... "Today, advertising messages do not come from many sources, simultaneously through different media that target different receivers (consumers, business partners, stockholders, even government officials). Also, message receivers talk with one another and they may initiate their own communication with the sender, whether that organization wants to hear it or not, but they must wait to receive a message before they send one." Is this true or false?

Answer 1

Answer:

False

Explanation:

In the current scenario, advertising messages come from a lot of sources, they are not limited to one source.

The sources are based on the two categories, one sided communication and two sided communication.

Although the two sided communication is better and effective towards knowing and connecting to customers, but the reach of one sided communication is much wider, and then provides the knowledge of product to various customers.

In all the manners depending upon the situation and stage of performance, both communication strategies are beneficial and effective.

Therefore, above statement is false.