When crafting a message, which of these is a good way to demonstrate empathy?
a) Address the company's needs
b) Send the message using multiple channels
c) Address the audience's needs
d) Use familiar images
e) Tell the audience why they should care
Empathy is about putting yourself in the position of others. To demonstrate it, you must know, feel and embrace other's needs to truly create a message that proves that you care for them.